Privacy is a fundamental human right that many governments from all over the world recognize. There are numerous legislations made to support and protect an individual’s right to have their personal data kept a secret if they choose not to divulge their information.
As much as possible, such legislations ensure that one’s data are safe from the unfair collection, distribution, and other types of uses that are done without the knowledge of the individual.
Additionally, it reminds them that remaining on the website means that they are comfortable with the uses of their data. Simply put, it is a document that describes in detail what personal information your website collects from its visitors, along with how you store it and use it.
Of course, this disclaimer shouldn’t be used to justify unscrupulous data collection and use. There are still limits to how you can use the data collected via cookies. To help you understand what we consider as “personal data” here are some of the factors that meet the criteria:
Thus, many countries have laws in place that require you to display it if you live in one of them or you collect and use any data about their citizens. If you want to have an online web entity, you should comply with these laws to prevent facing legal issues.
As an online entity, there’s a possibility that you enlist the help of other third-party services to boost your online presence and increase your web traffic and visibility or to simply help you manage your website.
Examples of these include Google AdSense and Amazon Affiliates. These third-party services work effectively because they store and use the private information of web visitors. It is your duty as a host website to ensure that your visitors know how their personal data are being used to enhance their experience online.
You don’t want to take advantage of their private information. You are making your intentions regarding personal data collection, storage, and sharing known. This is a good step.
After all, being deceitful means that you not only risk losing all the credibility you have built over the years with website visitors; you can also face charges for your illegal activities with regard to the use of personal data.
There are several states and federal laws in the USA that have provisions on data privacy:
Additionally, you have to get familiar with the laws and acts in the state where you reside. For instance, the State of California has the CCPA in place among others.
Furthermore, this directive establishes a legal framework inside, of which you can gather and use the personal data of website visitors. This ruling also governs how businesses can collect, store, and use personal data and what they need to do to protect it from misuse.
Australia’s Privacy Act strictly regulates how companies need to handle sensitive user data. It covers all segments of sensitive data processing, from the collection and usage to storage and disclosure.
There are various requirements when it comes to the inclusions in privacy policies per country. Nonetheless, some elements exist in almost all types and formats of privacy policies.
Of course, it would be best to review the applicable laws and consult an attorney in your country to make sure that you are complying with all requirements in privacy policies. Let’s face it though – it’s by far not the fastest or cheapest option available.
It’s not enough for you to mention that the personal information of your web visitor will be used to enhance their online experience and improve your data. You must elaborate on the details because this could be misconstrued.
What that means is that you really have to delve on to the nitty-gritty when it comes to detailing the information you plan to get. Your web visitors should know that their name, age, email address, the state they live in, and their social media platforms are going to be stored for lawful use.
Gather as many “yes, I agree” from your web visitors by explaining the reason why you want to access their personal information. Most websites explain their need for this type of data by stating that they need the data to increase the overall satisfaction of their clients, customers, or followers.
If you wish to utilize their private information in other lawful ways, list that reason as well to make sure that all your bases are covered when it comes to disclosure.
Moreover, they’ll have an understanding as to how the internal process of information collection works. It also enhances your relationship with your consumers and establishes a level of trust between the brand and the customer.
It’s not enough to state that you’re collecting information to enhance their web experience. You should also assure your customers that you are doing your best to protect their information and avoid leaks or mishandlings. As they say, what happens on your website should stay on your website.
It’s up to you to make this decision as a business. Still, it needs to be in accordance with your long-term goals.